van Soest

Waste based designer

What is your passion?

Upcycling waste materials.

What is important for you?

Contribute to a sustainable healthy world.

How do you Label yourself?

Waste based designer.

Describe your work in one sentence without using the word ‘design’.

Creating unique building materials from waste.

How do you relate to the field of well-being?

We are cleaning up the world and reducing CO2 emissions

What is well-being for you? How does it reflect in your work?

For me well-being is about a healthy and sustainable environment.

Well-being is Human Centered. How to reach people and connect?

We want to convince our target-group that working with waste materials makes more sense than working with raw materials.

What do you do for the world & what is your input?

We clean up the world, 1 square meter bricks equals 150 kg waste materials.

How would your work influence the future?

Our waste based bricks are circulair proof this can be a game changing concept in future.

How do you explain to your family what your doing?

I develop ‘design’ bricks out of waste.

To whom do you feel connected and target your work?

Architects and real estate developers

How do others benefit most from what you do?

Real estate developers are earning ‘green points’ using our waste based bricks. These points increase tax-discounts.

What is your way of working regarding the research you do & the strategy you have to reach your audience?

We reach our target-group through (social) media and relevant exhibitions.

How do you structure your life?

Wunderlist! A great app to share and assign to-do’s with your team.

When talking about design what do you want to be associated with.

Environment friendly designers, Eco-designers, CO2-killers.

What type of assignment do you feel comfortable with?

Lots of square meters in really big buildings with a lot of media attention 😉


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