Sebastian Goldschmidt-

Anticipating Designer

What is your passion?

Passion is my passion!

Passion for food, cooking in particular, art, music, people, colour, shape, function, crafts, technology, nature. 

What is important for you?

Relations are important to me. I’m interested in culture and the world we humans build around us. I’m fascinated on how this world of objects is linked to its people. I especially like the way that emotions link us to objects and the role they play in daily life.

Describe your work in one sentence without using the word ‘design’.

Anticipate function rather than just follow it.

What is well-being for you? How does it reflect in your work?

Sensuality in its many different ways to me is an important part of well-being.

My process is influenced by my emotions and intuition a lot. It is driven by fascination and curiosity. Feelings shape my work in many ways. As feelings communicate, my work communicates with people and addresses their very own emotions. 

Well-being is Human Centered. How to reach people and connect?

If a design succeeds in being human centred, it has the quality to reach and connect with people all by itself. In my case I try to reach people through designs that add something to their daily life.

How would your work influence the future?

I try not to get lost in bigger issues. I would love if my work helps to create a home, a caring environment and serves the needs of the human being.  Imperfection and my sense of humour are always part of my work, so it hopefully altogether has a positive influence on daily life.

How do you explain to your family what you’re doing?

I don’t like to explain too much. Since my family knows me well, they understand without explanation. Maybe.

To whom do you feel connected and target your work?

I feel connected to usefulness, poetry, little details, archetypes, human imperfection. My work addresses simple, sometimes even unexpressed needs.

How do others benefit most from what you do?

I hope that my work gives back some mindfulness to everyday life so people can enjoy it and experience some positive impact on their well-being.

What is your way of working regarding the research you do & the strategy you have to reach your audience?

My research is very intuitively; I like to surprise myself while working, basically within making. Starting with fascination and curiosity and a rough and quick way of working, the closer I get to a result the more logical, clear and detailed I begin to work. This way, I intend to make a useful object that is placed in a certain context. If context and object fit together very well, there will be an audience to be reached. 

How do you structure your life?

On the one hand I serve an industry and follow exact assignments and clear briefings, on the other hand I work on self-initiated projects that address very personal needs. Both worlds influence each other, which I enjoy a lot.

When talking about design what do you want to be associated with.

I would like my design to add something in a positive way.

What kind of media are you working with? (skills & programs you use)

Scale models, collage, drawing, sketching, photography, making books, printing computer (Rhino, Solidworks, Indesign, Illustrator, Corel Draw, yes, Corel Draw)

What type of assignment do you feel comfortable with?

I think my favourite type of assignment is one with a challenging question that leaves room to be free in many directions.


Contact info: / +4917665327295

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