Tableware designer &
What is your passion?
Enjoy life and good food and create things that help other people to do this as well.
What is important for you?
Clarity on all levels: in life, in my designs, ideas, communication. It provides accessibilty and results in open and honest interactions and longterm, durable relationships with the companies and designers I work with.
How do you Label yourself?
Tableware designer & food stylist
Describe your work in one sentence without using the word ‘design’.
My love and passion for food are an ongoing source of inspiration and therefore the focus in all my work resulting in products connected with it.
What is well-being for you? How does it reflect in your work?
Well being for me is strongly connected with everyday life and how everything surrounding us has its influence on how we feel. Therefore it’s related to food and the objects we use. The things I focus on in my work.
Well-being is Human Centered. How to reach people and connect?
On every level in a design process we are connected to people. In different roles like producer, professional or consumer. You are always connected if you take this in account as a designer.
How do you explain to your family what your doing?
I design products you can eat from or serve food with and make food look good so a photographer can take pictures of it. Easiest way is to actually show the products and results of my work.
To whom do you feel connected and target your work?
I feel connected with and am inspired by chefs. The way they work and their creative process, the way they think about food and presenting it and how this can connect with product design. They are the connection to a much larger group of hospitality industry and consumers.
How do others benefit most from what you do?
I want my clients to enjoy working with me as a person as well as appreciating the result. The result should meet their expectations and the process has to offer them a view on posibilities beyond their scope. This is two-way traffic: they can give me new insights as well.
What is your way of working regarding the research you do & the strategy you have to reach your audience?
My way of working is quite analytic and always adapted to the project I’m working on. It can be very visual, as well as theoretical or get more depth by questioning people that are the target group or producers. Depending on the project it’s likely to be a mix of these things.
How do you structure your life?
I like the mix in my work between commercial and independent, applied and free and long term projects interspersed with short term jobs. As well as I like a good balance between work and leisure. It’s all about finding the rhythm and balance between all aspects in life that suits you.
When talking about design what do you want to be associated with.
Haute cuisine design as well as mass produced tableware. A designer with knowledge of her niche, who that understands her clients.
What kind of media are you working with? (skills & programs you use)
Everything starts with my pen, notebook and concept development. I use Photoshop, Illustrator, Indesign and Rhino besides making handmade models.
What type of assignment do you feel comfortable with?
I like that my projects are a cross-section of society: the clients I work for as well as the products that result from this. I love the mix between independent projects combined with commercial assignments. And I really enjoy working with companies with little to no experience with designers and take the next step with them to see what a well designed product can bring them. As well as I like collaborating with companies that are experienced in the field of design. Together with my clients it’s always the aim to come to the best result with our combined knowledge.