Marthe Biezen

Material-, form- and concept analist

What is your passion?

To conduct research into physical and mental health related subjects and translate these observed and collected values into significant concepts and designs. I’m instantly intrigued by the differences in human sensory perception. This is why topics such as Dementia and Autism often intersect my design processes.

Besides that, I want to enlarge my own perspectives and develop my personal skills by working with interesting people, companies, beautiful materials and techniques.

What is important for you?

To be surrounded by the subject or users I’m designing for.
For instance: by being in an elderly home I can experience, observe, question and test my subject in it’s surroundings.

To aim for relevance in design and to have or find good purposes for my ideas.

To interact and design in a challenging and changing environment, to maintain the quality of my design skills.

How do you Label yourself?

As a sensible, accessible designer who does not hesitate to dive into a diverse range of matters. Preferably by working in the field of healthcare in order to find solutions concerning social welfare topics.

Describe your work in one sentence without using the word ‘design’.

My work could be described as sensible, analytic with a focus and progressive approach towards people’s receptive senses and perceptivity.

How do you relate to the field of well-being?

By using human susceptibility as the core and start of my concepts.

 

What is well-being for you? How does it reflect in your work?

For me well-being is design in which the main purpose is to go into depth of your subject/ client and their surroundings, to address their specific needs. By using that as the fundament of my designs, in my work I aim to stimulate people to think/move/change.

Well-being is Human Centered. How to reach people and connect?

By using my own personal references in order to connect and by building my gained knowledge on my personal platform.

How would your work influence the future?

Aiming for an over-idealistic self-maintaining society in the future, maybe even called a social ecosystem, I think it is important to start with resolving and focusing on elementary things in the present.

How do you explain to your family what your doing?

I design products/surroundings and in order to do that, I examine the circumstances to address specific needs within the design concept.

What is your way of working regarding the research you do & the strategy you have to reach your audience?

In my opinion there is not one single approach: strategies are variable. The approach regarding research should be an answer; meaning the approach should be customized to the context of the project and intended users or public.

I define my strategy according to every (for me unique) target group. For example in my work for the Dementia Care Project, I try to not only talk to the elderly people and their relatives, but I aim to experience their surroundings as they do. I try to get as close to their perspectives/experiences as I can by act, interact and be in their environment as they do. As a matter of speaking I want to feel and think from their perspectives. With that in the back of my mind, in my research I perform try-outs of materials/products.

How do you structure your life?

With a structured agenda and a structured mailbox and setting hours on how long I want to work on something I can be a bit at ease!

What type of assignment do you feel comfortable with?

An assignment which gives me the opportunity to perform research on different levels, within an unrestricted environment in which I can feel free to perform tests and being able to involve/bring in various disciplines/expertise. Preferable in the field of sensory experience I prefer to work multidisciplinary to maximize the outcome of the design process.

 

Website: www.marthebiezen.com
Contact info: marthe@marthebiezen.com

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