Kim van Hoenselaar


What is your passion?

I have a fascination for materials and especially a passion for textiles, textures and colors.

What is important for you?

My work is driven by a clear handwriting that is created by my experimental, intuitive hands-on process and research mentality by having never ending questions.

How do you Label yourself?

Product, space and material designer

Describe your work in one sentence without using the word ‘design’.

I believe in the making of a more human design by the use of empathy, context and aesthetics.

How do you relate to the field of well-being?

As a designer I find inspiration in everyday objects, places and routines of everyday life and translate it into contemporary spaces and products. The relationship between the object and the human /user is an important aspect in my work.

What is well-being for you? How does it reflect in your work?

My designs have a holistic and inventive approach. It’s about how you experience a space or object.

Well-being is Human Centered. How to reach people and connect?

I stand for a personal approach and interaction. Especially working in a multidisciplinary team gives me energy and inspiration. I believe that it creates surprising discoveries and unexpected outcomes.

What do you do for the world & what is your input?

My focus is to create awareness of a more human centered approach in design, industry and architecture.

How would your work influence the future?

By inspiring people

How do others benefit most from what you do?

Every design starts with a radical re-think of a particular subject or product. Each outcome is unique, gives new insights and tells a story of it’s own.

What is your way of working regarding the research you do & the strategy you have to reach your audience?

By visualizing my experimental process, thinking patterns and observations.

How do you structure your life?

To make sure that my environment is a stimulating and inspiring one and where you feel at ease.

What kind of media are you working with? (skills & programs you use)

Skills: concept development, storytelling, model making, sketching, research, observe and analyzing.
Programs: Illustrator, Photoshop, Indesign, Flash, After Effects, Sketch-up and

What type of assignment do you feel comfortable with?

Besides working on my own projects, I really like working on commission-based projects for industry, interior and architecture.


Contact info: / +31 6 17 79 87 70

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