What is your passion?
My passion is about discovering new territories, meeting actors of an unknown world and act with them during a certain period to create something together.
What is important for you?
For me it is important to think that everything is possible and to act on this belief. Create awareness on a local, national or international level on alternative ways to see things.
How do you Label yourself?
Describe your work in one sentence without using the word ‘design’.
So far my work is about connecting people around strong values, questioning their world and habits to create innovative perspectives.
How do you relate to the field of well-being?
For me Well-being is a way of seeing things, it is about how to approach a subject. I always start my projects from the people to do something for the people.
What is well-being for you? How does it reflect in your work?
Well-being is about the way you look at the world and how you act on it. To me the values of Well-being are strong and authentic. It is about how to enhance the daily life of others in a sensitive and human manner.
How would your work influence the future?
The goal of my work is to revitalize forgotten roots to nourish the innovation. Creating a future with a conscious background.
How do you explain to your family what your doing?
I tell my family that I create ideas to create awareness on things we don’t see or we don’t think of. I think they all have their own personal secret interpretation of this.
To whom do you feel connected and target your work?
Human beings, from different background, different generations and culture , I hope to meet all those people along my projects How do others benefit most from what you do? By being involved in the project, by understanding the values carried by the project
What is your way of working regarding the research you do & the strategy you have to reach your audience?
The research usually starts with an intuition, a desire of exploration. This is how I choose the topic. Then the immersion phase starts, I need to get to know everything about the subject, the context, the people, the history, the life style, I need to live the topic as much as possible to be able to understand the situation and act on it without assumptions.
It is by gathering testimonies and experiences that I can find the focus of the project. It is through the research and along the implementation that I reach the concerned people, usually they need to act with me on it to make it happen.
How do you structure your life?
By period lets say: During the discovery and immersion phase I go with the flow without any structure or time schedule but during the translation and implementation phase I am very strict on schedule and production.
When talking about design what do you want to be associated with.
I want to be associated with new trends, new ways of seeing the world today, innovation through an eye opener on forgotten values.
What kind of media are you working with? (skills & programs you use)
I try to be as multidisciplinary as possible, in terms of program I can use all the adobes programs including video or audio software. Talking about material and more physical skills, I believe it is important to know at least the basics of as many skills as possible, know material, working methods etc before being able to deal with it more in depth during a specific project.
What type of assignment do you feel comfortable with?
I feel comfortable with an assignment that has a strong attached context, where local research among local people can be done. It is comfortable for me when i can really dive into a subject to find by myself what is my assignment within this specific context.