Junior Designer at Faye Toogood
What is your passion?
To find the beauty (narratives, stories, background, knowledge, crafts) in something invisible and share this experience with others. Sharing the way I see, discover and feel things.
What is important for you?
The sensitivity towards materials, colors, shape and the complete atmosphere. Everything needs to be in its balance and in the given style. It talks all one language from the beginning to the end.
How do you Label yourself?
I’m a concept/product/interior designer. My work is based on an intense research, mostly resolving in a more conceptual approach.
Describe your work in one sentence without using the word ‘design’.
An atmosphere that has and creates narratives.
How do you relate to the field of well-being?
My whole life is based on well-being. It’s definitely a term that is highly rated in my every day life situations.
What is well-being for you? How does it reflect in your work?
In order to be balanced I need to feel well. A good balance between work, freedom (my own spare time) and relaxation. I can find all these three elements in many different things. My work directly reflects the way I life and with what I’m currently inspired and dealing with.
What do you do for the world & what is your input?
I’m very fascinated by the old stories; traditions, functions, materials and crafts that get lost in our culture combined by the beauty nature can give us. I try to treasure those elements translated into objects that integrate into our everyday life; Make people feel more balanced in this stressful world by simple methods, objects, materials and surroundings.
How would your work influence the future?
It would help to see and remain those elements as mentioned above. Nowadays Design is a lot about innovation and immense technical developments. Unconsciously we loose the direct/physical contact to objects, human beings and much more. My work remains these loosing elements based on it’s concept, translated in shape and materiality and executed into an atmosphere to feel well.
How do you explain to your family what your doing?
I tell them that I am a ‘Product’ Designer that doesn’t do industrial objects. Which involves shortly mentioning the difference of the product range. Then I go directly into a specific example of a work I did or I’m currently busy with.
To whom do you feel connected and target your work?
People who care about my concept and the sensibility it creates.
How do others benefit most from what you do?
It’s a treat you offer to yourself and your life by experiencing.
What is your way of working regarding the research you do & the strategy you have to reach your audience?
I try to communicate all these elements I care about into an image that I present myself with. This includes a website, business card, handwritten letters, emails, presentations towards a filtered choice of an audience I want to approach.
How do you structure your life?
My life is currently structured by the job I have. But in general structure was always important for me. My life is based on very important rituals. Mainly to feel at home in any location. Without that base my life is ‘unstructured’.
When talking about design what do you want to be associated with.
Objects that interact by the story they tell. An experience.
What kind of media are you working with? (skills & programs you use)
Analog: Hand Drawings, Sketches, Paintings, Collages, Photography
Computerskills: indesign, photoshop, illustrator, premiere, vectorworks, solidworks, excel, word lightroom
Materials: plastics, wood, metal, textiles, clay, plaster, ceramics.
What type of assignment do you feel comfortable with?
Projects/Products that bring a clear brief as context or materials choice.