Anne Feikje Weidema

Design manager elderly care

What is your passion?

I have a heart for social science, design and architecture. I’m passionate about the way people perceive their (build) environment. How people feel related to, interact and identify with environments and spaces.

What is important for you?

To approach the world from a human perspective. To take care, share knowledge and embrace realties. I believe in the power of interdisciplinary collaboration.

How do you Label yourself?

I consider myself to be a conceptual,- and strategic thinker, a problem solver,  a generalist, a connector/bridge, an observer, a thinker, an idealist (or in other words;  service designer/ social designer/ researcher/ conceptual thinker/ strategist / consultant)

Describe your work in one sentence without using the word ‘design’


How do you relate to the field of well-being?

I combine the ‘cool head’ with the ‘warm heart’; I am an analytical and strategic thinker, sensitive, intuitive, reflective, creative at the same time.

What is well-being for you? How does it reflect in your work?

In my work I try to combine my theoretical background (Msc. Political Science) with creative thinking, making use of both hard, – and soft facts. In my work (and life) I feel the necessity to add value to the world around us, to create concepts and works that underpin the notion of design as a means for change. I like to focus on the ‘human’ part, design that touches people and looks after its users. 

Well-being is Human Centered. How to reach people and connect?

By listening, observing, analyzing and emphasize with them. In order to create value/meaning you need to understand the world of the user (s).

What do you do for the world & what is your input?

I’m establishing a consortium of experts to design care facilities (homes) /sensory living environments for the elderly in China.

How would your work influence the future?

China’s social welfare system is underdeveloped. The rapidly aging society causes a change in its original structure. Therefore China is facing major challenges. The recent status creates opportunities and space for implementation of innovative policies, regulations, concepts and ideas. By combining Chinese and Western knowledge, we are able to add value to the world around us. In my work I try to find engaging, innovative and durable solutions to a problem that transcends Chinese borders.

How do you explain to your family what your doing?

Combining my political background with design thinking. Using design as a tool for (social) change.

To whom do you feel connected and target your work?

To elderly people/ governmental institutions

How do others benefit most from what you do?

By learning, experiencing, sharing, criticizing, reflecting, embracing.

What is your way of working regarding the research you do & the strategy you have to reach your audience?

I approach my work from an holistic, interdisciplinary and human perspective.

How do you structure your life?

By working efficiently (keep focus); balancing work with leisure.

When talking about design what do you want to be associated with.

An agent of change 

What kind of media are you working with? (skills & programs you use)

Adobe Suite

What type of assignment do you feel comfortable with?

Large(r) scale projects. Assignments that relate to social issues and/or are interdisciplinary/ challenging.

Assignments that keep me awake at night in a positive sense.


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