Alexandra Stueck

Junior Designer Danskina/Kvadrat/ Maharam Rugs

What is your passion?

I find my inspiration in research of materials and spatial design that address our senses and enhance wellbeing. I create design concepts that address us to reconnect with nature, experience well-defined materials and the sense of sharing what we have and create. For instance substances extracted of plants and how we can craft and use them in daily personal care rituals.

What is important for you?

Keeping a good sense for what is essential in life and staying close to our human, fundamental needs is important. Design has the capacity to “serve” these fundamentals to us – we just need to make them accessible as designers. To me the quality of materials I use and the way they are applied in my design is most important.


How do you Label yourself?

I would call myself a designer that applies her knowledge in material and colour to spatial concepts and daily, human-centered rituals.

Describe your work in one sentence without using the word ‘design’.

It is a subtle, sensible and honest synergy between avant-gardist concepts and exploring crafts and knowledge.


How do you relate to the field of well-being?

I do a lot of research in the field of materials and ingredients and how they relate to us in space and products, how they can formulate a purposeful and new lifestyle.


What is well-being for you? How does it reflect in your work?

I think wellbeing is a condition we have and we need to care for daily. Its not just there when we wake up. It’s the ingredients of things that surround us combined with our own efforts that built up to it. I care a lot about materials, where they come from and what they do when we surrounds us with them. Due to mass-production and constantly growing industry, I want to make sure that there is always a human approach to them and in what I make. Its important to me to understand them so I can use them in significant ways.


Well-being is Human Centered. How to reach people and connect?

As I said above, with the impact our surroundings have on us. As designers we need to show quality, essence and fundamental beauty to people and that it’s possible to have and not reserved “for others”.


What do you do for the world & what is your input?

My message is about bringing people together and making them experience something special. I hope my design can become a kind of well-being-ingredient to implement alongside daily life.


How do you explain to your family what your doing?

I show them mostly what I do. As my work is visual, I can best bring it along and talk about it so they understand best.


To whom do you feel connected and target your work?

My attention goes to people with a good sense for understanding a concept, who appreciate quality, aesthetics and honesty. My design reaches out to those that like to deal with their lifestyle and living-habits. They share an interest into materiality and matter or I make it accessible to them.


How do others benefit most from what you do?

I think they benefit from my almost stubborn attitude and demand of quality in materials and finishes.


What is your way of working regarding the research you do & the strategy you have to reach your audience?

In research, I try to map and understand as good as possible. Doing that in a team or alone, depending what my spectrum is. Reaching out is about communicating clearly and honest. This can be even written as well as visually. Reaching out is the moment where all knowledge I gathered is made accessible. It needs to be done meticulous, honest and clear so it speaks for itself.


How do you structure your life?

I am traveling between cities, balancing two jobs and people that demand work from me. It’s important to be balanced in this situation and I focus on one task at the moment and put all energy in it.


When talking about design what do you want to be associated with.

I simply want to center around human needs and materiality.


What kind of media are you working with? (skills & programs you use)

I am as focused on the real and touchable as much as I love to emphases process or stories for instance in a movie next to it. I am good in most Adobe Programs and Spatial CAD.


What type of assignment do you feel comfortable with?

Depends what my spectrum is. I enjoy having the artistic bird perspective on a project and then zoom into research to do the i’s and cross the t’s.


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